Singapore Press Holdings
Project Overview
Singapore Press Holdings is one of Singapore's largest media organisations, operating newspapers, magazines, radio stations, and digital media platforms.
Working as part of the team at Su Yeang Design, I contributed to the development of the SPH corporate identity and visual system, helping create a brand that would be deployed across the organisation's extensive media and corporate ecosystem.
The Challenge
The organisation required a modern, unified identity capable of representing a diverse portfolio of media businesses while remaining clear, distinctive, and scalable across print, digital, and physical environments.
Impact
Developed the visual identity system that was subsequently adopted across newspapers, publications, corporate communications, marketing materials, and physical touchpoints throughout the SPH network.
The identity remained in use for many years and became one of the most recognisable corporate marks in Singapore's media industry.
Client Name:
Singapore Press Holdings
Industry:
Media & Publishing
Scope:
Corporate Identity Design
Visual Identity System
Brand Guidelines
Corporate Communications
Singapore Press Holdings
Project Overview
Singapore Press Holdings is one of Singapore's largest media organisations, operating newspapers, magazines, radio stations, and digital media platforms.
Working as part of the team at Su Yeang Design, I contributed to the development of the SPH corporate identity and visual system, helping create a brand that would be deployed across the organisation's extensive media and corporate ecosystem.
The Challenge
The organisation required a modern, unified identity capable of representing a diverse portfolio of media businesses while remaining clear, distinctive, and scalable across print, digital, and physical environments.
Impact
Developed the visual identity system that was subsequently adopted across newspapers, publications, corporate communications, marketing materials, and physical touchpoints throughout the SPH network.
The identity remained in use for many years and became one of the most recognisable corporate marks in Singapore's media industry.
Client Name:
Singapore Press Holdings
Industry:
Media & Publishing
Scope:
Corporate Identity Design
Visual Identity System
Brand Guidelines
Corporate Communications
Singapore Press Holdings
Project Overview
Singapore Press Holdings is one of Singapore's largest media organisations, operating newspapers, magazines, radio stations, and digital media platforms.
Working as part of the team at Su Yeang Design, I contributed to the development of the SPH corporate identity and visual system, helping create a brand that would be deployed across the organisation's extensive media and corporate ecosystem.
The Challenge
The organisation required a modern, unified identity capable of representing a diverse portfolio of media businesses while remaining clear, distinctive, and scalable across print, digital, and physical environments.
Impact
Developed the visual identity system that was subsequently adopted across newspapers, publications, corporate communications, marketing materials, and physical touchpoints throughout the SPH network.
The identity remained in use for many years and became one of the most recognisable corporate marks in Singapore's media industry.
Client Name:
Singapore Press Holdings
Industry:
Media & Publishing
Scope:
Corporate Identity Design
Visual Identity System
Brand Guidelines
Corporate Communications