Hatcher+
Project Overview
Hatcher+ is a venture technology developer and alternative investment firm. Its FAAST platform helps fund managers structure, launch and manage private-market funds, bringing complex fund administration, compliance, investor workflows and software into one digital environment.
As Head of Marketing, I led brand, product marketing, content, growth, demand generation, AI adoption and creative production—building the systems needed to explain a complex platform and support its commercial growth.
The Challenge
FAAST sat at the intersection of venture capital, fund administration, compliance and enterprise software. The product was powerful, but difficult to explain. Technical documentation was fragmented, content production lacked consistent standards, lead follow-up lacked useful context, and commercial proposals took too long to prepare.
With a lean team, the challenge was not simply to create more marketing. It was to build a repeatable system that could turn product knowledge into clear customer education, discoverable content, sales intelligence and faster commercial execution.
Impact
I rebuilt the marketing foundation around structured knowledge and repeatable workflows. I established technical writing standards, created an AI-assisted editorial process, and partnered with engineering to use Notion as a headless CMS for drafting, subject-matter review, approval and dynamic website publishing.
The resulting library of more than 500+ knowledge articles helped drive an increase in organic traffic. Email open rates rose from 2% to the mid-40% range, LinkedIn audience grew 10X, website engagement improved and paid acquisition costs fell.
The same systems extended beyond marketing. A chatbot and Help Centre reused structured product knowledge; automated workflows enriched leads and generated account briefs inside Zoho CRM; and meeting transcripts were transformed into near-complete proposal decks for faster sales follow-up.
Client Name:
Hatcher+
Industry:
Venture Technology
WealthTech
Private Markets
Scope:
Marketing Strategy
Brand Identity
Product Marketing
SEO & Content Systems
Technical Documentation
AI & Automation
Website & UX
Demand Generation
Lifecycle Marketing
Sales Enablement
PR & Thought Leadership
Video & Creative Production
Hatcher+
Project Overview
Hatcher+ is a venture technology developer and alternative investment firm. Its FAAST platform helps fund managers structure, launch and manage private-market funds, bringing complex fund administration, compliance, investor workflows and software into one digital environment.
As Head of Marketing, I led brand, product marketing, content, growth, demand generation, AI adoption and creative production—building the systems needed to explain a complex platform and support its commercial growth.
The Challenge
FAAST sat at the intersection of venture capital, fund administration, compliance and enterprise software. The product was powerful, but difficult to explain. Technical documentation was fragmented, content production lacked consistent standards, lead follow-up lacked useful context, and commercial proposals took too long to prepare.
With a lean team, the challenge was not simply to create more marketing. It was to build a repeatable system that could turn product knowledge into clear customer education, discoverable content, sales intelligence and faster commercial execution.
Impact
I rebuilt the marketing foundation around structured knowledge and repeatable workflows. I established technical writing standards, created an AI-assisted editorial process, and partnered with engineering to use Notion as a headless CMS for drafting, subject-matter review, approval and dynamic website publishing.
The resulting library of more than 500+ knowledge articles helped drive an increase in organic traffic. Email open rates rose from 2% to the mid-40% range, LinkedIn audience grew 10X, website engagement improved and paid acquisition costs fell.
The same systems extended beyond marketing. A chatbot and Help Centre reused structured product knowledge; automated workflows enriched leads and generated account briefs inside Zoho CRM; and meeting transcripts were transformed into near-complete proposal decks for faster sales follow-up.
Client Name:
Hatcher+
Industry:
Venture Technology
WealthTech
Private Markets
Scope:
Marketing Strategy
Brand Identity
Product Marketing
SEO & Content Systems
Technical Documentation
AI & Automation
Website & UX
Demand Generation
Lifecycle Marketing
Sales Enablement
PR & Thought Leadership
Video & Creative Production
Hatcher+
Project Overview
Hatcher+ is a venture technology developer and alternative investment firm. Its FAAST platform helps fund managers structure, launch and manage private-market funds, bringing complex fund administration, compliance, investor workflows and software into one digital environment.
As Head of Marketing, I led brand, product marketing, content, growth, demand generation, AI adoption and creative production—building the systems needed to explain a complex platform and support its commercial growth.
The Challenge
FAAST sat at the intersection of venture capital, fund administration, compliance and enterprise software. The product was powerful, but difficult to explain. Technical documentation was fragmented, content production lacked consistent standards, lead follow-up lacked useful context, and commercial proposals took too long to prepare.
With a lean team, the challenge was not simply to create more marketing. It was to build a repeatable system that could turn product knowledge into clear customer education, discoverable content, sales intelligence and faster commercial execution.
Impact
I rebuilt the marketing foundation around structured knowledge and repeatable workflows. I established technical writing standards, created an AI-assisted editorial process, and partnered with engineering to use Notion as a headless CMS for drafting, subject-matter review, approval and dynamic website publishing.
The resulting library of more than 500+ knowledge articles helped drive an increase in organic traffic. Email open rates rose from 2% to the mid-40% range, LinkedIn audience grew 10X, website engagement improved and paid acquisition costs fell.
The same systems extended beyond marketing. A chatbot and Help Centre reused structured product knowledge; automated workflows enriched leads and generated account briefs inside Zoho CRM; and meeting transcripts were transformed into near-complete proposal decks for faster sales follow-up.
Client Name:
Hatcher+
Industry:
Venture Technology
WealthTech
Private Markets
Scope:
Marketing Strategy
Brand Identity
Product Marketing
SEO & Content Systems
Technical Documentation
AI & Automation
Website & UX
Demand Generation
Lifecycle Marketing
Sales Enablement
PR & Thought Leadership
Video & Creative Production